Kids who Wear Alcohol Logos Start Drinking Sooner

Middle-schoolers who sport alcohol-branded T-shirts and caps may start to drink sooner than their peers, according to a new study.

The findings, researchers point out, are similar to those of studies from the 1990s that linked cigarette-branded merchandise to a greater risk of adolescent smoking.

It's uncertain whether clothes or bags with beer logos encourage some kids to start drinking. But the study results are concerning enough that parents and schools should consider keeping the merchandise out of kids' hands, said lead author Dr. Auden McClure of Dartmouth Medical School in Lebanon, New Hampshire.

Besides possibly swaying a child's own attitude toward drinking, alcohol-branded gear turns kids into "walking advertisements" aimed at their peers, McClure noted in an interview.




Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Captcha
This question is for testing whether you are a human visitor and to prevent automated spam submissions.