Limit Junk Food Advertising to Kids!

The US Department of Health and Human Services and the Federal Trade Commission jointly released a report urging companies to voluntarily curb junk food advertising to children. The report cited the explosion of obesity amongst kids in the USA which has doubled in young children and tripled amongst adolescents in the past 25 years.

The report says that children saw fewer paid television ads in 2004 -- 17,506, or a 12.5 percent drop from 1977 when they saw 20,000. But the report acknowledges that companies promote their products in far more diverse ways now than they did in 1977.

Examples of subtle ways in which the foods are promoted includes character licensing in which popular characters like Super Mario Brothers are used to attract kids.




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