The nation's largest beverage distributors including the likes of Pepsico and Coca Cola have agreed to halt nearly all sales of sodas to public schools thereby removing the sugary, high caloric drinks from vending machines and cafeterias around the country.
This move was prompted by a slew of recent studies and regulations by school boards alarmed over the rise of obesity amongst children.
Since the sales of these beverages in schools represents a very small fraction of the total sales, the financial loss to these companies is negligable. However, there is a huge impact on the consumer in terms of health as well as accountability.
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