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Movie Rendition of 'Fast Food Nation'
McDonald's is in full gear to prepare for the movie release of the best selling book, 'Fast Food Nation'. It seems that the approach is to launch a media campaign which minimizes the possible damage to McDonald's image by focusing on the positive aspects of fast food.
Personally, I would appreciate a point by point rebuttal of the issues the author (Schlosser) raises, rather than the attempt to mask the issue by focusing elsewhere.
Schlosser said that in the past McDonald's had "refused to discuss any of the issues raised by my work, or to appear in any public forum with me." Instead, he had incurred "personal attacks on me as a journalist," he said.
"I would hope in this next round, if they believe in democracy and dialogue, they would engage in one and not just name-calling and personal abuse," Schlosser said.
This link to amazon will provide some more background and comments on the book, Fast Food Nation.
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