The International Journal of Pediatric Obesity warns that more than half of all children in North America will be obese by 2010. The figures are lower in the European Union where more than 38% of kids will be obese by 2010.
Dr. Philip James, chairman of the International Obesity Task Force, thinks that a ban on all forms of marketing would be required to make the odds better, especially considering that kids tend to carry this problem into adulthood.
"This is going to be the first generation that's going to have a lower life expectancy than their parents," Dr. Phillip Thomas said. "It's like the plague is in town and no one is interested."
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